Cisco, Facebook to work with businesses to expand free Wi-Fi use
NEW YORK (REUTERS) - Cisco Systems Inc and Facebook Inc said on Wednesday they will work with big businesses such as hotels and retailers to provide free wireless Internet access to consumers who sign in using a Facebook log-in.
The companies have been testing the concept with smaller businesses for about a year but will work together to support bigger companies that want to improve customer loyalty or learn more about their customers through offering free Wi-Fi.
Rather than having to get the provider's Wi-Fi access code, a visitor to a coffee shop or a hotel, for example, could connect to the Wi-Fi system simply by logging onto Facebook and "checking in" to the business' Facebook page.
Cisco chief executive John Chambers, in a speech at the Interop technology conference in New York, said the system would allow retailers to deliver tailored promotions or information to consumers who check in through Facebook when they arrive at a store.