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In Asia's trend-setting cities, iPhone fatigue sets in

Published on Jan 28, 2013 5:57 AM
 
Commuters use their smartphones in a train in Singapore on Jan 26, 2013. Apple Inc's iconic iPhone is losing some of its lustre among Asia's well-heeled consumers in Singapore and Hong Kong, a victim of changing mobile habits and its own runaway success. -- PHOTO: REUTERS

SINGAPORE (REUTERS) - Apple Inc's iconic iPhone is losing some of its lustre among Asia's well-heeled consumers in Singapore and Hong Kong, a victim of changing mobile habits and its own runaway success.

Driven by a combination of iPhone fatigue, a desire to be different and a plethora of competing devices, users are turning to other brands, notably those from Samsung Electronics Co Ltd , eating into Apple's market share.

In Singapore, Apple's products were so dominant in 2010 that more devices here ran its iOS operating system per capita than anywhere else in the world.

But StatCounter , which measures traffic collected across a network of 3 million websites, calculates that Apple's share of mobile devices in Singapore - iPad and iPhone - declined sharply last year. From a peak of 72 per cent in January 2012, its share fell to 50 per cent this month, while Android devices now account for 43 per cent of the market, up from 20 per cent in the same month last year.

 
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