Are consumers ready for television watching back?
Published on Jan 10, 2013 6:18 AM
LAS VEGAS (AFP) - In the new world of technology, television is not just for watching. It is also watching you.
So-called smart TVs being unveiled this week at the International Consumer Electronics Show offer technologies that watch the viewer, in an effort to offer more relevant programming.
The idea may sound eerie to those familiar with George Orwell's novel 1984 but people in the industry say this is the next step in the evolution of TV viewing.
Chinese manufacturer TCL unveiled at the show a new TV and set-top box to be sold later this year in the US using the Google TV platform which recognizes who is watching in order to suggest potential programs.
To continue reading, log in if you are a subscriber
Enjoy 2 weeks of unlimited digital access to The Straits Times. Get your free access now!