Apple's new iOS 7 makes bold statement
WASHINGTON (AFP) - With consumers eagerly awaiting the release of two new iPhones this week, the more dramatic change may be in the software, not the hardware.
The new mobile operating system called iOS 7 became available on Wednesday, providing users of iPhones and iPads a bolder look, which may be a shock for some, but which Apple hopes will keep its fans happy and draw new customers.
"It is a major upgrade," said Gerry Purdy, analyst and consultant with Compass Intelligence who follows mobile technology.
"This is the first big thing that (Apple chief executive) Tim Cook has implemented, which puts all the software and hardware design under one roof, to have a unified experience across products."