Apple won't blindly pursue market share: Report

SAN FRANCISCO (REUTERS) - In a revised version of an interview published on Thursday in a Chinese newspaper, Apple Inc marketing chief Phil Schiller said the company would focus on making "the best products" for customers and "never blindly pursue market share".

On Thursday, the Shanghai Evening News cited Mr Schiller as saying that Apple would not develop a cheaper smartphone for the sake of expanding its market share.

That appeared to undermine other recent media reports indicating that Apple was working on a low-end smartphone, which would represent a significant shift in strategy for a company that has always focused on premium products.

But in a new version of the story published after the original, the Shanghai Evening News removed all references to cheaper smartphones, except for a mention of a "cheaper, low-end product".