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Apple still has 'magic,' innovation, says CEO Cook

Published on Feb 13, 2013 6:18 AM
 
The Apple logo is seen in this Sept 11, 2012 file photo at the Yerba Buena Center for Arts in San Francisco. Apple remains ahead of its rivals in the ability to innovate and "create magic" despite tougher competition in key sectors like smartphones and tablets, chief executive Tim Cook said on Tuesday. -- PHOTO: AFP

SAN FRANCISCO (AFP) - Apple remains ahead of its rivals in the ability to innovate and "create magic" despite tougher competition in key sectors like smartphones and tablets, chief executive Tim Cook said on Tuesday.

Mr Cook said Apple still has strong growth opportunities because of its ability to work simultaneously on hardware, software and services, brushing aside suggestions that Apple has passed its peak.

"Apple has the ability to innovate in all three of these spheres and create magic," Mr Cook said during a question-and-answer session at the Goldman Sachs Technology and Internet Conference.

"This isn't something you can just write a check for. This is something you build over decades." Mr Cook declined to talk about any new products, but said he remains upbeat on Apple's ability to boost sales of its popular iPhones and iPads in markets around the world.

 
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