Apple sets Oct 23 event for expected iPad Mini launch

SAN FRANCISCO (REUTERS) - Apple will host an event next week in what is expected to be the unveiling of a smaller iPad, venturing into a market staked out well in advance by rivals Amazon.com and Google.

The invitation-only event will be held on Oct 23 at the California Theatre in San Jose, California, the company said on Tuesday.

Apple's invitation did not reveal details of the event, but hinted at something small with the words: "We've got a little more to show you."

Apple launches are some of the hottest events on the tech calendar, scrutinised by fans, investors, the media and industry insiders alike.