Apple launches iPhone trade-in programme in US
Published on Aug 31, 2013 1:35 AM
SAN FRANCISCO (AFP) - Apple on Friday began letting US iPhone owners trade in their smartphones for credit toward buying new models.
The California company's trade-in programme kicked off in the wake of unconfirmed reports of a Sept 10 event at which Apple will unveil new iPhones, with rumours ranging from a gold handset to a low-price version aimed at emerging markets.
"iPhones hold great value," Apple spokeswoman Amy Bessette said in an email reply to an Agence France-Presse inquiry.
"So, Apple Retail Stores are launching a new programme to assist customers who wish to bring in their previous-generation iPhone for reuse or recycling." She would not specify how much Apple is paying for old iPhones, but they can fetch US$300 (S$382) or so depending on model at an array of websites or US consumer electronics shops that buy handsets.
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