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Apple CEO apologises for maps shortcomings

Published on Sep 28, 2012 9:27 PM
 
An iPhone5 is displayed at an Apple Store in San Francisco, California on Sept 21, 2012. Apple apologised on Friday to customers for shortcomings in its glitch-ridden maps application launched in its new operating system used by the iPhone 5. -- PHOTO: REUTERS

NEW YORK (AFP) - Apple apologised on Friday to customers for shortcomings in its glitch-ridden maps application launched in its new operating system used by the iPhone 5.

"At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment," chief executive Tim Cook said in a statement. "We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better."

Apple developed its own mapping program included in its new mobile iOS 6 operating system, and in doing so booted off Google Maps, which had been the default program for Apple devices.

But the new Apple program immediately drew scorn, for omitting key landmarks and cities, failing to identify correct locations and distorting views from its images. Mr Cook encouraged customers to use alternatives including Google, as Apple works out its bugs.

 
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