Angry Birds maker hopes Bad Piggies will help it fly again
Published on Sep 26, 2012 10:08 PM
HELSINKI (REUTERS) - Angry Birds-maker Rovio Entertainment will be hoping to prove it's no one-hit wonder when it launches Bad Piggies on Thursday, just as players seem to be tiring of the game they've been addicted to for the past three years.
The new game will feature pigs which strike back at the birds who attacked them with slingshots in Angry Birds.
A hit on app stores would give the Finnish company a boost as it looks to a possible stock market flotation next year. Some analysts put its market value at between US$6 billion (S$7.4 billion) and US$9 billion, nearly on a par with another top Finnish tech name, phone maker Nokia Oyj.
Rovio was founded in 2003 and became a global phenomenon after it launched Angry Birds for Apple's iPhone in late 2009.
To continue reading, log in if you are a subscriber
If you are not a subscriber, you can get instant, unlimited access here