Amazon takes on iPad with new Kindle Fire tablet
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Buy SPH photosSANTA MONICA, California (AFP) - Amazon on Thursday unveiled a new, larger version of its Kindle Fire tablet computer with a high-definition display, in a move by the retail giant to take on the market-leading iPad.
The new Kindle Fire HD will be offered with an 22.6cm display, along with an upgraded version of the tablet launched in a smaller format last year, Amazon founder and chief executive Jeff Bezos told reporters.
"Kindle Fire HD is not only the most-advanced hardware, it's also a service," Mr Bezos said.
"When combined with our enormous content ecosystem, unmatched cross-platform interoperability and standard-setting customer service, we hope people will agree that Kindle Fire HD is the best high-end tablet anywhere, at any price."
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People try out a new Kindle fire reading device at a press conference on Sept 6, 2012 in Santa Monica, California. -- PHOTO: AFP
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Jeff Bezos, CEO and founder of Amazon, holds the new at the introduction of the new Amazon Kindle Fire HD in Santa Monica, Calif., on Thursday, Sept 6, 2012. -- PHOTO: AP
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An employee demonstrates the new Kindle Fire HD 8.9" at Amazon's Kindle Fire event in Santa Monica, California Sept 6, 2012. -- PHOTO: REUTERS
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Kindle reading device covers are seen at a press conference on Sept 6, 2012 in Santa Monica, California. -- PHOTO: AFP
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Kindle reading devices are seen at a press conference on Sept 6, 2012 in Santa Monica, California. -- PHOTO: AFP
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A $69 Kindle reading device is seen at a press conference on Sept 6, 2012 in Santa Monica, California. -- PHOTO: AFP
People try out a new Kindle fire reading device at a press conference on Sept 6, 2012 in Santa Monica, California. -- PHOTO: AFP
Jeff Bezos, CEO and founder of Amazon, holds the new at the introduction of the new Amazon Kindle Fire HD in Santa Monica, Calif., on Thursday, Sept 6, 2012. -- PHOTO: AP
An employee demonstrates the new Kindle Fire HD 8.9" at Amazon's Kindle Fire event in Santa Monica, California Sept 6, 2012. -- PHOTO: REUTERS
Kindle reading device covers are seen at a press conference on Sept 6, 2012 in Santa Monica, California. -- PHOTO: AFP
Kindle reading devices are seen at a press conference on Sept 6, 2012 in Santa Monica, California. -- PHOTO: AFP
A $69 Kindle reading device is seen at a press conference on Sept 6, 2012 in Santa Monica, California. -- PHOTO: AFP
