Amazon challenges Zynga by getting into online social games

Published on Aug 08, 2012
6:56 AM

Online retail colossus Amazon on Tuesday launched its first online social game in a challenge to Zynga. -- PHOTO: AP

SAN FRANCISCO (AFP) - Online retail colossus Amazon on Tuesday launched its first online social game in a challenge to Zynga.

The Living Classics title was tailored for play at leading social network Facebook, where Zynga rose to stardom.

"Why is Amazon making social games?, you ask. Good question!" the Seattle-based company's newly announced Game Studios team said in a blog post.

"We know that many Amazon customers enjoy playing games, including free-to-play social games," the message continued.

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