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StarHub still keen on securing Premier League broadcast rights

Published on Oct 10, 2012 10:27 PM
 
StarHub announced on Wednesday night that it was still interested in acquiring Barclays Premier League broadcast rights in Singapore, but "only if the price is right". -- BT PHOTO: YEN MENG JIIN

StarHub announced on Wednesday night that it was still interested in acquiring Barclays Premier League broadcast rights in Singapore, but "only if the price is right".

Arch-rivals SingTel revealed earlier in the day that it will continue to screen BPL matches here for another three seasons until 2013.

The rights were acquired on a non-exclusive basis, leaving StarHub free to secure its own deal. Under Singapore's cross carriage laws which kicked in two years ago, pay-TV companies must allow competitors to carry exclusive programming they acquire.

According to StarHub, this year's BPL negotiations were conducted differently.

 
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