StarHub still keen on securing Premier League broadcast rights
Published on Oct 10, 2012 10:27 PM
StarHub announced on Wednesday night that it was still interested in acquiring Barclays Premier League broadcast rights in Singapore, but "only if the price is right".
Arch-rivals SingTel revealed earlier in the day that it will continue to screen BPL matches here for another three seasons until 2013.
The rights were acquired on a non-exclusive basis, leaving StarHub free to secure its own deal. Under Singapore's cross carriage laws which kicked in two years ago, pay-TV companies must allow competitors to carry exclusive programming they acquire.
According to StarHub, this year's BPL negotiations were conducted differently.
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