SEA Games: Organisers looking for homegrown companies to support event
Singapore may be two years away from hosting the SEA Games, but organisers are already engaging potential sponsors for the region's largest multi-sport extravaganza that will take place during the Republic's 50th anniversary of independence.
While a target of $50 million has been set in both cash and value-in-kind sponsorships, officials also highlighted the importance of forging long-term partnerships with companies, particularly homegrown ones.
Starting with a sponsorship package from as low as $50,000, corporations can join one of four tiers, from official supporters to main sponsors of the Games, which has not been held in Singapore since 1993.
Richard Seow, chairman of the 2015 SEA Games sponsorship and marketing advisory sub-committee, said: "Having gotten feedback from a good cross-section of corporate leaders, many have shared their excitement for the SEA Games being hosted by Singapore again."