Premier League back in spotlight after Olympics
LONDON (REUTERS) - After two glorious Olympic weeks when cycling, rowing, athletics, swimming and boxing have captured the public's imagination, Premier League soccer emerges from the shadows and back into the spotlight this weekend.
For once, in England at least, the trials and tribulations of the big clubs, and their close-season transfer spending sprees have been pushed off the back pages by the exploits of Usain Bolt, Mo Farah, Michael Phelps, David Rudisha and the others.
Although it will be the usual frenetic, high-octane business on the field when Manchester City kick off their title defence against newly-promoted Southampton and European champions Chelsea visit Wigan Athletic this weekend, some post-Olympic re-evaluation would do soccer no harm.
Twitter and other social messaging sites have seen thousands posing questions such as: "What can soccer learn from the Olympics?", and in general the answer is that fans want to see an end to arrogant, spoilt-brat behaviour and diving and cheating from players.