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Football: Zoopla to end West Brom deal after Anelka row

Published on Jan 20, 2014 11:29 PM

LONDON (REUTERS) - Property website Zoopla is ending its sponsorship of English Premier League football club West Bromwich Albion following a row over an alleged anti-Semitic gesture made by striker Nicolas Anelka, the company said on Monday.

Frenchman Anelka made the gesture after scoring the first of his two goals in a 3-3 draw at West Ham on Dec 28.

The quenelle, invented by French comedian Dieudonne, has drawn widespread condemnation in Anelka's homeland and from anti-racist and Jewish groups in England who have demanded the player be banned.

"Zoopla has been reviewing its position over the past few weeks in light of the actions of striker, Nicolas Anelka, during the match against West Ham over the Christmas period and has decided to focus its attention on other marketing activities after this season," the company said in a statement.

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