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Football: Relegation would be worse than death, warns Norwich chief

Published on Jan 16, 2014 5:44 PM

LONDON (REUTERS) - Bill Shankly once famously said football was more important than life and death and Norwich City's chief executive appears to concur with the former Liverpool manager's philosophy.

With Norwich fighting to stay in the English Premier League, David McNally was asked during a radio interview what relegation would mean for the club.

"The brief is to keep out of the bottom three and that is what we are doing. We will not contemplate relegation, in a sporting sense it is worse than death," he said.

"I would prefer death rather than relegation. There is nothing more important than keeping this football club in the Premier League. We are all focused on that."

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