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Football: Premier League boosts ties with Asian market

Published on Mar 15, 2014 2:15 AM

LONDON (AFP) - The English Premier League has bolstered its ties with its most significant overseas market by signing a co-operation agreement with the Asian Football Confederation.

Reports claim more than half of the 804 million homes across the world which have access to Premier League games are in Asia and the Middle East, and the English league's bosses are determined to ensure their competition continues to dominate the region's sporting agenda.

The new agreement was signed by Premier League chief executive Richard Scudamore and AFC president Sheikh Salman Bin Ebrahim Al Khalifa.

It will see the league continue to operate its Premier Skills coaching programme in AFC countries and see the two bodies set up joint marketing initiatives involving their member clubs.

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