Beckham could bring US-like boost to PSG
Published on Feb 5, 2013 5:46 AM
WASHINGTON (AFP) - David Beckham gave Major League Soccer a huge boost from his arrival in 2007 to his departure two months ago, raising the US profile of the league and football far above his US$32.5 million (S$40.3 million) contract.
Now at Paris Saint-Germain, the 37-year-old former England captain who played for Real Madrid, AC Milan and Manchester United is in position to raise the profile of France's Ligue 1 and notably the team from the City of Light.
Beckham joined the French club last week after leading the Los Angeles Galaxy to the past two MLS titles, the buzz around him having boosted the value of every team in the US league and strengthened the sport's American foothold.
"Seldom does an athlete redefine a sport. David not only took our franchise to another level but he took our sport to another level," said Mr Tim Leiweke, president of Anschutz Entertainment Group, owners of the Los Angeles Galaxy.
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