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Badminton: New sponsor OUE Limited for April's Singapore Open

Published on Feb 13, 2014 4:30 PM
 
OUE bayfront located at 50, Collyer Quay. Singapore's marquee badminton event will take place two months earlier than its usual time slot, with a new title sponsor on board. -- ST FILE PHOTO: KUA CHEE SIONG

Singapore's marquee badminton event will take place two months earlier than its usual time slot, with a new title sponsor on board.

The Singapore Badminton Association (SBA) on Thursday unveiled public-listed property company OUE Limited as the new title sponsor for the April 8-13 Singapore Open at the Singapore Indoor Stadium. The US$300,000 (S$380,000) annual event has taken place in June in previous editions.

Said SBA president Lee Yi Shyan, who is also Senior Minister of State (Trade and Industry, National Development): "We are very pleased and honoured that OUE has decided to take up this sponsorship for Singapore badminton. We hope that by partnering OUE, we will further enhance the sport and Singapore Open 2014 by bringing a better and new experience for the fans."

Added Stephen Riady, executive chairman of OUE: "We at OUE hope to contribute to the development of badminton in Singapore and expose local players to international competition at the highest level."

 
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