Tuesday, Sep 23, 2014Tuesday, Sep 23, 2014
News
 

Valentine's Day Special: More people ordering flowers online, say florists

Published on Feb 12, 2014 3:51 PM
 
Rose bouquet Scarlette from Fareastflora.com, a retailer that has seen an increase in online flower sales. -- PHOTO: FAREASTFLORA.COM

In a click or two, you can have fresh flowers delivered to your Valentine. All you need to do is place your order at least 24 hours in advance.

This relative convenience explains why more people are going online to order their flowers for Valentine's Day, said six florists The Straits Times spoke to.

Customers find it easier to select from a range of designs available online rather than choosing the flowers to make up a bouquet, explained Ms Katherine Kee, assistant marketing-communications manager of Fareastflora.com.

She said that the company has seen a 20 per cent rise in online sales this season compared to the same period last year. At Xpressflower.com, there has been a 30 per cent spike in sales, while Prince's Flower Shop at Bukit Timah Road has recorded a 10 per cent increase.

 
If you are not a subscriber, you can get instant, unlimited access here