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Tighter rules for fast food and soda ads to protect children: Minister

Published on Oct 27, 2012 11:38 AM
 

Fast food restaurants may have to stop trying to attract children with advertisements that dangle free toys and games with their meals.

Soda companies may also have to tailor its advertising campaigns to an adult population instead of kids.

These are just some of the key changes to advertising rules that may be adopted by the authorities to protect children from being drawn to a diet that is high in fat, sugar or salt.

The proposed changes were revealed by Health Minister Gan Kim Yong at the launch of this year's National Healthy Lifestyle Campaign on Saturday.

Fast food restaurants may have to stop trying to attract children with advertisements that dangle free toys and games with their meals. -- PHOTO: HEMERA
 
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