The key to advertising is to entertain, says Lasalle lecturer
Advertising is all about the art of entertainment, according to a local academic.
If advertisements do not entertain, they go unnoticed, warned Lasalle College of the Arts advertising communication lecturer Kathryn Sim.
"An advertisement which fails to entertain would just slide past the eyes, ears and mind of the consumers," she said.
"In advertising today, it's all about building a relationship with the prospect or customer through an advertising campaign," Ms Sim said, adding that advertising is more than selling a product or service. It is, in fact, about the art of entertainment, she added.