Take smartphone photos of customers? No consent needed
Shopkeepers who take smartphone pictures of customers for promotional reasons will not need their consent, following a U-turn by the authorities.
The idea was proposed by the Personal Data Protection Commission but has now been dropped after businesses said it could cause them too much trouble.
Yesterday, the commission explained the move, saying camera phones are now widely available and their use can be "reasonably expected". It has advised firms to put up notices informing customers that photographs might be taken.
The U-turn was contained in guidelines released yesterday that spell out firms' obligations under the new Personal Data Protection Act.