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Surf the Internet, check e-mail on SIA flights

Airline launches $62m programme for passengers to stay connected

Published on Sep 7, 2012 6:00 AM
 
Singapore Airlines (SIA) planes lined up at the Changi Airport on April 21, 2012. Travellers on SIA will soon be able to stay connected, even at cruising altitude of about 10,000m. -- ST PHOTO: ALPHONSUS CHERN

Travellers on Singapore Airlines (SIA) will soon be able to stay connected, even at cruising altitude of about 10,000m.

The airline yesterday launched its US$50 million ($62 million) in-flight connectivity programme, which allows passengers to surf the Internet as well as send and receive e-mail and text messages.

The programme will be progressively rolled out over the next two years across SIA's long-haul aircraft, including the Airbus A380-800 and Boeing 777- 300ER.

"As our customers' preferences towards entertainment and connectivity options change over time, so must we," said SIA senior vice-president for product and services Tan Pee Teck.

 
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Background story

GIVING CUSTOMERS WHAT THEY WANT

As our customers' preferences towards entertainment and connectivity options change over time, so must we.

- SIA senior vice-president for product and services Tan Pee Teck, on the airline's new in-flight connectivity programme


BIG PLUS FOR PASSENGERS

Of course, sometimes you really do want some down time, but on the other hand it's good to know you can respond to business matters whenever you need to.

- Business traveller Allen Tan