Straits Times journalists will appear wherever you are - on radio and on bus-stop ads
You have read their reports and seen their photo bylines. Soon you can hear them speak about their beats, and appear in videos, too.
Veteran Straits Times (ST) journalists will go on radio and pop up on bus shelter ads as well as electronic screens at shopping malls and office buildings.
This is part of ST's new theme, Wherever You Are, underscoring the daily's mission to bring news to their readers on multiple platforms, wherever they may be.
Four journalists will hit the Kiss 92FM airwaves. They are travel writer Lee Siew Hua, food editor Tan Hsueh Yun, sports correspondent Rohit Brijnath and senior money correspondent Goh Eng Yeow.
Mr Arnold Gay, the morning radio presenter and the station's senior producer, said: "Journalists today are not simply newspaper, or tv, or radio, or magazine reporters but more and more all of them rolled into one."
He added: "Putting a voice, personality and character to a name and face will help tell a story, in ways a newspaper story or byline cannot."
Ms Lee will be on air this week, and you can hear the others on radio over the next few months.
Readers will also get to see another side of these journalists as well as Life! film critic John Lui and transport correspondent Christopher Tan. They will appear in snazzy 10-second videos shot by RazorTV, the online television arm of Singapore Press Holdings (SPH).
"It is encouraging to see our brand-name correspondents from The ST crossing the digital gap, filing their stories online and some even producing video packages across all our multimedia platforms," said Mr Jonathan Ng, RazorTV's editor.
With two weeks down, the accompanying readers' contest is also heating up. More than 1,100 entries have been received as of July 29.
Last week, Mr Goh Eng Yeow picked Ms Selina Wee's photo as the first weekly winner.
He was struck by the moving simplicity of Ms Wee's photo which showed her elderly father reading the paper before tucking into a home-cooked meal.
The other five journalists will judge the entries for the rest of the contest period.
As to what they would be looking out for, they say there is no sure-fire formula to win the competition, but a few share some tips.
"I'll be looking for humour, and for videos that touch my heart," said Ms Tan Hsueh Yun.
Meanwhile, Mr Lui wants to see something unique. "I'll be looking for originality and a picture that tells me something about the personality of the reader," he said.
Similarly, Mr Christopher Tan hopes to see sincerity in the entries. "A photo that captures an everyday, ordinary activity in an extraordinary way is always good," he said.
"Doubly good if it's accompanied by a clever or poignant caption, or even something that is served warm, straight from the heart," he adds.