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StarHub launches social media monitoring facility Social Hub

Published on Jan 27, 2014 4:15 PM
 
StarHub has launched a Social Hub facility to monitor social media for comments about its service. -- FILE PHOTO: BLOOMBERG

StarHub has launched a Social Hub facility to monitor social media for comments about its service.

Ten staff at its Tai Seng call centre will track posts and conversations about the telco on sites such as Facebook and Twitter, categorising them as negative or positive.

Customer care personnel will be be able to respond to complaints or problems while positive feedback can be used for marketing purposes.

Social Hub, which launched on Monday, has installed social media monitoring technology from UK-based Vocanic.

 
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