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Social media campaign launched to break the silence on bullying in Singapore

Published on Apr 7, 2014 2:14 PM

A social media campaign was launched on Monday to encourage victims and friends of victims to speak out against bullying.

Spearheaded by local voluntary society, the Coalition Against Bullying for Children and Youth (CABCY), it features a 1 1/2-minute-long animated video of a bully victim going through psychological and emotional torment. The video on will get shorter the more shares it gets as a symbol of ending the suffering and misery of the victim.

The aim is to hit 100,000 shares on Facebook as soon as possible, with just the last video frame standing, said Ms Esther Ng, president and founder of the coalition. The video will also lead people to CABCY's website where victims, families and educators can tap on resources such as e-counselling services.

Said Ms Ng: "We need to break the silence on bullying in Singapore. Victims are typically afraid or embarrassed to talk about it."

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