Singapore River light-up not making waves
Poll: Precinct gets more visitors but no big boost for some businesses
A rise in visitors to the Singapore River Precinct has not resulted in the major windfall that some businesses in the area were hoping for.
A survey by Singapore River One (SRO) - which manages Clarke Quay, Boat Quay and Robertson Quay - found that average numbers are up by a quarter to around 25,000 for the November/December period compared with six months earlier.
The increase in visitors was boosted by the launch of SRO's inaugural Christmas by the River lights festival on Nov 15.
However, the six week-long event, featuring Christmas market stalls and candy canes on lamp posts, has drawn mixed reactions from retailers.
DRAWN TO THE LIGHTS
People love the lights. For visitors who want to relax after a long day of work, the lights would definitely be a good draw factor.
- Singapore Polytechnic marketing and retail lecturer Amos Tan