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Singapore fans snap up new iPhone 5 at launch

Published on Sep 22, 2012 6:00 AM
Student Liu Ting Ting, the first SingTel customer to get her hands on the iPhone 5, started queueing for it at 8.30pm on Thursday at Marina Bay Sands. "I wanted to be the first so that it would be memorable," she said. -- ST PHOTO: CAROLINE CHIA

The much-awaited Apple iPhone5 hit Singapore stores on Friday, with some retailers selling out their entire stock in less than half an hour.

All stocks at the eight EpiCentre stores were snapped up within two hours on Friday by customers who started queueing as early as 2.30pm on Thursday. Fellow retailer Nubox sold out all its iPhones at 10 branches in just 30 minutes.

This is the first time that the mobile devices are being sold from launch day at retailers other than telcos - allowing customers to buy them without signing up for new mobile phone contracts. Business was similarly brisk at the sales outlets of Singapore's three telcos.

Both SingTel and StarHub allotted time slots for customers who had pre-ordered the phone, in a bid to cut down on the length of queues. Still, fans showed up as early as 8.30pm on Thursday at Marina Bay Sands, where SingTel held its launch event.

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