Singapore consumers warming to frozen meats
Better technology and lower prices boost demand for pork and chicken
Singaporeans have been steadily warming to frozen chicken and pork - the two most popular meats here - as they look for ways to stretch their dollar.
Prices of frozen meats can be around 50 per cent lower than that of their fresh counterparts as they are easier to package and have a longer shelf-life.
At Giant's Turf City outlet, frozen boneless pork loin from Brazil costs $10.50 a kg. The fresh version from Australia costs $15.80 a kg. At NTUC FairPrice in Jurong East, chilled chicken from Malaysia costs $8.50 per kg. Frozen chicken wings from Brazil are $8.70 for every 1.95kg.
The widening price gap between fresh or chilled meat and frozen meat may be the main force pushing up demand here, but suppliers point to another reason: improvements made in freezing technology.