Saturday, Dec 20, 2014Saturday, Dec 20, 2014

News

 

Singapore back on Japanese tourists' map

Foodie tour and three-generation travel package among new offerings

Published on Mar 7, 2014 8:17 AM
 

Singapore has become cool again with the Japanese, on the back of a smooth TV commercial featuring popular boyband Smap and Marina Bay Sands (MBS), and more is being done to attract even more visitors from Japan.

At least two large Japanese travel agencies are rolling out fresh tours to get the Japanese to come here for a holiday. These include tours for foodies as well as those catering to three-generation families.

Major Japanese travel agency JTB will be launching a guided tour for Japanese food lovers visiting Singapore next month. A celebrity chef from Fukuoka will design a food trail and take Japanese tourists to eating places here.

Sales for the tour started three weeks ago and response has been "very good" so far, said the general manager of JTB Singapore's inbound office, Ms Ow Yong Kit Fun. "The Japanese like to follow trends and when they see recommendations by someone famous, they're likely to follow suit... We're confident that this will take off in Singapore," she said. The food trail could cover high-end restaurants and local food places, she added, without giving details.

 
If you are not a subscriber, you can get instant, unlimited access here

Background story

FOOD FOR THOUGHT

The Japanese like to follow trends and when they see recommendations by someone famous, they're likely to follow suit... We're confident that this will take off in Singapore.

- Ms Ow Yong Kit Fun, general manager of JTB Singapore's inbound office. Japan-based travel agency JTB will be launching a guided tour for Japanese foodies visiting Singapore next month.