SIA exploring ways to grow new revenue
It forms unit to go beyond selling seats to look at 'untapped opportunities'
Published on Jan 31, 2014 8:50 AM
Singapore Airlines has set up a new team to look for new ways to make money from travellers, instead of relying mainly on the sale of plane seats.
This could see the carrier offer services such as travel insurance and introduce fresh ideas to boost in-flight duty-free sales.
The Straits Times has learnt that a "new revenue" unit was formed at SIA last month.
Spokesman Nicholas Ionides confirmed this, but stressed that it did not mean the airline will start charging for services already included in the ticket price.
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