Sentosa HarbourFront businesses form group to boost trade
Hotels and businesses in Sentosa and HarbourFront have banded together to form a self-help group to boost trade.
The non-profit body, called the Sentosa HarbourFront Business Association(SHBA), aims to draw more business travellers who attend meetings in the area.
The group also wants travellers to go beyond their serious business and stay longer, as well as, open their wallets.
Members will also better coordinate their marketing campaigns for annual events such as Christmas light-ups and dance music festival ZoukOut.