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Respite from telemarketers: Do-Not-Call registry to start from Jan 2 next year

Published on May 15, 2013 2:00 PM
 
Posed photo of a woman telemarketer using the mobile phone. Come Jan 2 next year, consumers can start adding their phone numbers to the national Do-Not-Call registry to avoid getting calls and messages from telemarketers. -- ST FILE PHOTO: ASHLEIGH SIM

COME January 2 next year, consumers can start adding their phone numbers to the national Do-Not-Call registry to avoid getting calls and messages from telemarketers.

The Government-funded registry is a key part of the new Data Protection Bill, which became law on Jan 2 this year. The law aims to protect personal information from being stolen or indiscriminately collected and used for marketing purposes.

From next year, consumers will be able to opt out of telemarketing calls, faxes, as well as short message service (SMS) and multimedia messaging service (MMS) messages. The Do-Not-Call framework also covers messages sent via instant messaging apps - with the most widely used being WhatsApp.

"From the businesses' perspective, technological advances have given insights into customers' needs, wants and behaviour. Businesses collect data to deliver personalised services and customised products," said Minister for Communications and Information Dr Yaacob Ibrahim on Wednesday at the launch of the Personal Data Protection Commission, which is tasked to enforce the newly-minted Personal Data Protection Act.

 
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