'Put It On Friend Mode' campaign encourages people to keep mobile devices face down while with friends
Campaign encourages people to keep devices face down while with friends
For Mr Jonathan Tan, the mobile phone has become the annoying, uninvited guest during gatherings with friends.
When the 24-year-old meets his peers, he faces competition for their attention from the constant stream of social media updates on their mobile devices.
"I'll be talking to them as they scroll through their Facebook feed and when I'm done they'll look up and ask me what I just said," lamented the Year 4 advertising student.
As a solution to this "prevalent problem", Mr Tan and three of his schoolmates from Nanyang Technological University have launched a campaign to highlight the importance of quality, face-to-face interaction.