OCBC launches Safe Cycling Campaign, extends campaign to span whole year
Published on Feb 12, 2014 12:54 PM
The OCBC Cycle Safe Cycling Campaign was kicked off on Wednedsday in Yu Neng Primary School by OCBC Bank and event organisers Spectrum Worldwide, with 800 students getting tips on how they can pedal safely on the road.
National cyclists Low Ji Wen and Travis Woodford taught primary three to six students on the proper way to wear a cycling helmet and on how cyclists should put their hands out to signal before they turn, among other things.
Said Ms Koh Ching Ching, Head of Group Corporate Communications OCBC Bank: "Cyclists and motorists want the Safe Cycling campaign because it carries a very important message." OCBC has also extended its campaign from only a day to 12 days spanning the whole year. Safe Cycling Days will take place on the last Sunday of each month, where cyclists will wear OCBC jerseys reminding road users to share the road. "We want to sustain the safe cycling message throughout the year," Ms Koh added.
Two thousand Safe Cycling jerseys, with the message "Let's Share The Road" will be distributed on OCBC's first Safe Cycling Day, which takes place this Saturday at Long House from 5.30am. The jerseys are free but cyclists are encouraged to make a donation which will go towards supporting National Safe Cycling initiatives by the Road Safety Council.
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