NTUC Income's 'comic' ad falls fat, insurer apologises
Insurer apologises and scraps ad that makes property agents look bad
NTUC Income has taken down and apologised for a controversial commercial which insinuated that property agents were untrustworthy.
The ad was part of a new branding campaign launched last Monday, offering customers "transparent" advice on insurance policies.
But more than 130 comments, which included one property agent calling it "degrading", on NTUC Income's Facebook page led to the plug being pulled three days later on the online part of the campaign. Television ads for the campaign were also halted yesterday.
"In hindsight, we took the wrong approach and I apologise to all concerned," NTUC Income chief executive Tan Suee Chieh told The Straits Times. "We have since pulled the ads. They were never intended to cause offence. We recognise that sales professionals are the lifeblood of many industries, including ours."