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Newspapers, magazines can now add online readers to circulation figures

Published on Aug 11, 2012 6:00 AM
 
File photo of licensed vendor Cheng Gwek Gui selling newspapers and magazines outside Toa Payoh MRT station. Newspapers and magazines can now include online readers in their circulation numbers in a move to reflect the consumption of digital content in today's hyper-connected world. -- ST PHOTO: NURIA LING

Newspapers and magazines can now include online readers in their circulation numbers in a move to reflect the consumption of digital content in today's hyper-connected world.

This new rule, along with other new guidelines for print media, were announced on Friday by the Audit Bureau of Circulations (ABC) Singapore, which said that the changes would take effect immediately.

The revisions follow a year-long review by the bureau, whose chairman Arthur Sung said that the circulations body was prompted to reconsider its auditing process by the "speed and magnitude of the digitalisation of the media".

He said: "ABC feels strongly the need to put in place an auditing process to better account for the growing users within the digital editions of the numerous publications that are already established in the market."

 
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