Most S'poreans picking new '5 Cs' over material gain: Survey
Forget the old "five Cs" when it comes to the priorities of most Singaporeans these days.
Now, intangibles such as control, confidence, community and career are more important than material gain here, according to a survey by OCBC Bank.
Another is "can" in the sense of having a can-do attitude.
These non-material "new" five Cs, as the survey calls them, have supplanted the traditional five Cs - cash, car, condominium, country club membership and credit card.