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More businesses adding features to attract families

Published on Sep 20, 2012 6:00 AM
Madam Halimah Yacob chatting on Wednesday with (from left) Madam Vo Thi Chau An, 25, her daughter Tee Jia Fang, four, Rachel Lim, four, and her mum Chonthicha, 35 at the OCBC branch in Northpoint Shopping Centre, which has family-friendly features. -- ST PHOTO: SEAH KWANG PENG

At Northpoint Shopping Centre, there is a host of features that have made the Yishun mall a draw for families.

They include spacious nursing rooms, children’s play areas, free kiddy-carts and wheelchairs, and children’s programmes to keep the young ones entertained while parents shop or visit the bank.

Northpoint and its tenants believe these features have even helped boost their takings.

On Wednesday, Minister of State for Community Development, Youth and Sports Halimah Yacob cited Northpoint as an example of how commercial spaces can get on board the national drive to encourage more Singaporeans to have children and make the country more family-friendly.

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