Mobile shopping in Singapore on the rise: Study
31% of S'pore consumers polled used their mobile devices to shop online
More Singapore consumers are using their smartphones to shop online compared to last year, new figures show.
A study carried out from March to May found the figure was up to 31 per cent from 24 per cent in 2012, putting the Republic ahead of places such as Hong Kong (28 per cent), Malaysia (27 per cent) and Australia (25 per cent).
Research firm Nielsen polled more than 18,700 people in nine Asia Pacific markets. It asked 1,300 respondents here if they had used their handset to make a purchase in the previous month.
However, Singapore still falls in third place behind Japan, where almost nine out of 10 respondents shopped online, and South Korea where the total was around two-thirds.
MAKES SHOPPING A BREEZE
It is so convenient and the powder is delivered to my home.
- Ms Serene Lee, 38, who said she frequently buys baby milk powder using a dairy company's smartphone app
PREFERS THE COMPUTER
I would check out via the app, if the app would stop crashing.
- Ms Jasmine Kaur, 28, who said she uses her mobile phone only for "window shopping" and prefers to pay for goods on her computer