MDA on why SingTel had to share EPL content with StarHub
Telco made it commercially unviable for StarHub to secure rights, it says
The Media Development Authority (MDA) forced SingTel to share its English Premier League (EPL) broadcasts because the telco had made it "commercially unviable" for rival StarHub to purchase the rights.
This was revealed for the first time in a document that the MDA put up on its website to explain its decision.
The regulator said that there were two clauses in SingTel's deal with the Premier League which had the "combined effect" of making it exclusive, triggering the cross-carriage rule.
One clause meant that StarHub would not be allowed to announce the purchase of the EPL television rights or promote the matches before a prescribed time. SingTel was also to be told when its rival was set to begin marketing activities with regards to the EPL.