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Learn about Sharity's evolution at show

Published on Oct 11, 2012 6:00 AM
 
Childcare teacher Chia Yi Wen, 21, holding up soft toys of the old Sharity Elephant mascot (left) and the redesigned one. NCSS is holding an exhibition to trace the development of social services in Singapore. -- ST PHOTO: ALPHONSUS CHERN

It was the face of charity for many schoolchildren here. Sharity, the pink elephant in a jumpsuit, has been given a makeover after more than two decades to increase its appeal to the young. It now has a snazzier hairstyle and comes in a brighter shade of pink.

Sharity fans can learn more about the evolution of the Community Chest (ComChest) mascot at an exhibition, starting on Thursday, to showcase key milestones in the development of social services in Singapore.

The exhibition is jointly organised by the National Council of Social Service (NCSS), which marks its 20th anniversary this year, and the Singapore Memory Project. ComChest is NCSS' fund-raising arm.

Sharity, whose name is an amalgamation of the words "share" and "charity", was created by ComChest in 1984 to embody values of caring and sharing. Through the decades, it has made the rounds of schools and birthday parties to garner donations.

 
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