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Labels in supermarkets to guide the Healthy Shopper

Published on Oct 28, 2012 6:00 AM
Children flying kites at the Gardens by the Bay Supertree Grove on Saturday at the launch of the 20th National Healthy Lifestyle Campaign. -- ST PHOTO: TED CHEN

Four supermarket chains will soon identify the healthier foods they sell with the Healthy Shopper logo to encourage consumers to buy more of them.

They will also provide nutritional information on these items in four categories: fruit and vegetables; lean meats and alternatives like poultry, fish and seafood; whole grains; and healthier oils and sauces.

The Health Promotion Board initiated the programme because people "are not meeting the dietary recommendations for certain foods such as fruit, vegetables and whole grains, while they are exceeding recommendations for certain nutrients such as energy, fat, saturated fat and salt".

The participating chains are Cold Storage, Giant, NTUC FairPrice and Sheng Siong. They will include these good foods as part of their weekly promotions.

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