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'Halal' pork label an insensitive hoax: FairPrice

Published on Jan 27, 2014 1:13 PM
 
Supermarket chain NTUC FairPrice said an image circulating on the Internet, of its air-flown fresh pork bearing a 'halal' sticker, is an insensitive hoax in poor taste. -- PHOTO: NTUC

Supermarket chain NTUC FairPrice said an image circulating on the Internet, of its air-flown fresh pork bearing a 'halal' sticker, is an insensitive hoax in poor taste.

In a media statement on Monday, FairPrice CEO Seah Kian Peng said: "We understand that an old image of a tampered packaging of FairPrice fresh pork carrying a halal certification mark has again resurfaced on Facebook recently."

The image, an email hoax from 2007, appears to still be circulating on the Internet today.

He added: "We are mindful of the serious religious implications of this matter and regard this as a wilful act of mischief, and had lodged a report with the Singapore Police then.

 
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