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Firms try to work around Do-Not-Call Registry

They look for ways to send material to customers as new ruling takes effect

Published on Jan 4, 2014 8:44 AM
Companies have been trying out new marketing initiatives such as seeking the consent of consumers to send them marketing materials. -- ST PHOTO: DESMOND WEE

Businesses have been trying out new marketing initiatives in a bid to get around the Do-Not-Call Registry, which came into force on Thursday to prevent unwanted calls and text messages.

Some have contacted consumers to seek their consent to offer them marketing materials.

Others tried their luck by spamming consumers with advertising text messages before the registry kicked in, marketing players told The Straits Times.

By listing their numbers on the registry, consumers can block telemarketing calls and texts.

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