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Do-Not-Call exemption 'not back-pedalling', says Commission

Allowing faxes and texts does not dilute intent of registry: Commission

Published on Dec 28, 2013 8:29 AM
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The Personal Data Protection Commission (PDPC) has defended a major concession that allows firms to send SMS and fax messages to existing customers without having to check the Do-Not-Call (DNC) Registry after it is launched next week. -- ST FILE PHOTO : ASHLEIGH SIM

The Personal Data Protection Commission (PDPC) has defended a major concession that allows firms to send SMS and fax messages to existing customers without having to check the Do-Not-Call (DNC) Registry after it is launched next week.

Responding to strong criticism, it said yesterday that the concession did not dilute the original intention of the DNC Registry. "The exemption order is not a back-pedalling on the DNC registry," said a spokesman.

"The intent of the exemption order is to enable individuals to receive a subset of messages which they may otherwise not receive if their Singapore telephone numbers are on the DNC Registry."

These messages include information about products related to consumers' "ongoing relationship" with their vendors.

 
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