DBS' new campaign drives home importance of motor insurance
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This car, that was sliced in half, is the first of its kind to be on the roads in Singapore, and is parked at the Singapore Expo Car Park B, Hall 5, over this weekend. -- PHOTO: DBS
To promote its motor insurance plan Driveshield, DBS kicked off a new campaign on Saturday with an attention-grabbing installation of a car cut in half at the Singapore Expo Car Park.
Through the use of video - uploaded for public viewing and sharing - the campaign highlights some of the most extreme situations on the road. Sliced in half, iced or magnetised, all three scenarios were captured on in-car cameras.
Driveshield is underwritten by MSIG Insurance. The basic value plan covers accident-related claims at over 40 MSIG authorised workshops while its premier plan includes extra perks like a loan protection benefit.
The installation will be on display until Sunday.
