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Consumer satisfaction here highest in 7 years, said survey by SMU service institute

Published on Mar 28, 2014 11:35 AM

Customers here are the most satisfied in seven years, but are less happy with finance and healthcare, according to newly-released survey results from an institute under the Singapore Management University (SMU).

The survey, which measures the Customer Satisfaction Index of Singapore. found that the 2013 national satisfaction index stood at 70.7 points out of 100, the highest since the annual survey started in 2007.

It also marks a 1 per cent increase from the year before. This was due to gains in sectors such as transport and logistics, public education, food and beverage, tourism and retail, said the Institute of Service Excellence (ISES) which conducts the survey.

One common observation of companies that did well was an "unwavering leadership focus on evolving customer expectations, needs and preferences", said Ms Caroline Lim, director of ISES, which is part of SMU.

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